Hale Pule Ayurveda & Yoga offers two online trainings, yet prior to this initiative, it had never launched a full-scale marketing campaign to promote them. As Marketing Lead, I spearheaded the development and execution of an integrated marketing campaign that not only increased brand awareness but also generated significant revenue. Through a targeted approach that integrated content marketing, social media engagement, and strategic sales processes, we achieved 224 enrollments and generated $394,000 in revenue.
Hale Pule Ayurveda & Yoga did not have any campaigns to promote their trainings. Their trainings had few sign-ups and needed an immediate marketing and sales strategy. My role was to come in, build the strategy, execute it, and ensure we exceeded our $300,000 revenue goal—which we did.
This was a three-month campaign, with the strategy built within two weeks and adapted over time based on community feedback.
As the lead strategist for our marketing and communications efforts, my objective was clear: attract and engage a highly specialized audience of wellness professionals seeking to deepen their expertise in Ayurveda. Success meant not only increasing program enrollments but also validating key insights about our ideal customer—women in their 40s-50s looking to integrate Ayurveda into their careers in massage therapy, nursing, cooking, yoga teaching, and alternative therapies.
Before crafting a full go-to-market strategy, I knew I needed to start with the foundation—refining the brand’s positioning, clarifying our messaging, and ensuring internal alignment. This required an in-depth understanding of our audience’s motivations, challenges, and aspirations, shaping the way we communicated the value of our programs.